Author: Nico

Something shifted quietly in the last eighteen months, and a lot of brands missed it entirely. Not because they weren’t paying attention — but because the change didn’t announce itself with a major algorithm update or a Google blog post. It just… happened. The way search works changed. And the playbook that got you here won’t get you to where you need to be. AI answer engines are no longer a fringe phenomenon or a tech-enthusiast novelty. They’re mainstream. Perplexity has tens of millions of users. Google’s AI Overviews appear on a significant chunk of all searches. ChatGPT’s search function…